Look at that Mercedes-Benz C-Class. It's regal, and a little bit grumpy, as if to tell other cars on the road to get out of its way, because its passengers are the most important. The BMW 3 Series has a similar appearance of noble severity-- like a professor or businessman who holds himself with poise, but will eviscerate you with wit if challenged.
Is it crazy to see emotions and personalities like these in a car?
Actually, if you do this, it likely means you're a car expert.
Thanks to a phenomenon called Pareidolia-- false pattern recognition-- most people see faces in cars. The headlights look like eyes, the grille is sort of a mouth.
In fact, when put into an FMRI and shown pictures of cars, everyone in the study showed brain activity in the "Fusiform Face Area," the part of the brain that processes faces.
However, only car experts and enthusiasts showed activity in the parts of the brain used to think about others' emotional states.
In other words, everyone will see a face in a car, but if you think your BMW has emotions, you're probably a gear head.
Visit Autobahn USA, and find a face you'll love in our used inventory.